about

I’m a multidisciplinary designer based in London. I believe that a branding service should extend far beyond ‘just a logo’, and specialise in packaging, websites, and everything in between.

By developing and designing an inspirational brand culture, I help ambitious companies to represent a convincing brand personality.

I collaborate closely with clients to design and illustrate their dream customer experience, making what was once just an idea become reality, ensuring all touch points are consistent and brand-compliant throughout.

hello! i’m ruth.

The name RebelRuth came around when me and my partner, Dave were on one of our first dates. After a few gin and tonics, we decided through a joint love of sweetcorn (weird I know) that we were going to open a sweetcorn shack, called Rebel Ruth’s Sweet Corn Shack. That didn’t happen, but 5 years later we do co-own three fishmongers in London. Dave does the fishy things, I make it all look nice. I’m still saved in his phonebook as RebelRuth, so it was all his idea really.

branding isn't a transaction,
it’s an experience of making
meaning in your business.

let's make magic ✨

let's make magic ✨