About

hello, i’m Ruth

I am a multidisciplinary creative based in London, dedicated to delivering branding that transcends the confines of a ‘just a logo’. My expertise spans packaging, websites, and every facet in between, crafting cohesive and compelling brand experiences for interesting businesses.

Through the development of an inspiring brand culture, I empower ambitious companies to articulate a distinctive and authentic brand personality.

Working in close collaboration with my clients, I bring their vision to life, designing and illustrating the ideal customer journey while ensuring every touchpoint remains consistent and true to the brand’s ethos.

With over 15 years of diverse creative experience—from makeup artistry to cake design, I am passionate about colour and design. I truly believe that all things should look nice, regardless of the industry.

The name RebelRuth originated on one of my earliest dates with my partner, Dave. Fueled by a few gin and tonics and a shared, quirky affection for sweetcorn, we dreamt up the idea of opening Rebel Ruth’s Sweet Corn Shack. Though that venture never came to be, five years later we co-own four fishmongers in London. Dave expertly handling the fish, while I craft the visual identity.

I’m still saved as RebelRuth in his phone, so really, the name was all his idea.